Reports that explain, not just display.

Automated change detection and plain-language summaries for leadership, with the detail specialists need underneath.

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Why it matters

A monthly report should answer three questions: what changed, why it changed, and what we are doing about it.

Reporting & Insights writes the first draft of that answer automatically, linking visibility changes to technical, content and competitor events, and your specialists add the judgement.

What changed this weekAutomatic change detection
  • Non-brand clicks fell 9% week on week. 71% of the drop comes from one cluster, women’s hiking boots, where two URLs began competing for the same queries on Sep 22.
  • Title tags changed on 340 product pages during a CMS update. 28 lost the product type keyword.
  • Competitor A removed 120 thin location pages. Their visibility on the tracked set is down 2 points.
  • Mobile Core Web Vitals moved from “needs improvement” to “good” for the blog template.

Illustrative interface. Figures shown are sample data for a fictional website.

Capabilities

Change detection

What moved since the last crawl or data refresh.

Plain-language summaries

Written for people who do not live in SEO tools.

Scheduled reports

Weekly or monthly, by site or section.

Exports

CSV and API access for your own dashboards.

Part of Advino AI

Reporting & Insights shares its data with every other module, so findings connect: a technical regression can be linked to a ranking drop and a competitor’s gain in the same view.

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Site healthCompared with previous crawl, 7 days ago
Overall website score74+3
Technical SEO81+5
Content quality62No change
Search visibility68+2
Authority59No change
Performance72−4
Mobile experience77+1
Indexable URLs9,604of 14,382

Illustrative interface. Figures shown are sample data for a fictional website.

See it on your own site.

Share where you are today and what you want to change. A strategist will reply within two working days with an honest view of whether we can help.

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