A method you can hold us to.
Six stages, used on every engagement and every channel. It is less exciting than a secret formula, and far more reliable.
- 01
Understand
Understand the business model.
- 02
Measure
Establish the data required to understand performance across channels.
- 03
Identify
Use research.
- 04
Test
Turn assumptions into measurable experiments.
- 05
Learn
Analyze not only what worked.
- 06
Scale
Expand successful strategies while continuing to test and optimize.
Understand
Understand the business model, audience, economics, competitive environment and existing marketing infrastructure.
- What we look at
- Margins, average order value or contract value, sales cycle, repeat rate, seasonality and the constraints your team works within.
- What you get
- A written brief that states the commercial targets we will optimise toward, and the ones we will not.
Measure
Establish the data required to understand performance across channels.
- What we look at
- Tag implementation, conversion definitions, CRM and offline data, consent handling and attribution settings in each platform.
- What you get
- A measurement plan, fixes to broken tracking and a reporting view everyone agrees to use.
Identify
Use research, specialists and technology to identify the highest-impact opportunities.
- What we look at
- Search demand, competitor visibility, auction dynamics, technical site health and the gaps between them. Advino AI does much of the heavy lifting here.
- What you get
- A ranked opportunity list with the reasoning, expected effort and how we will know if it worked.
Test
Turn assumptions into measurable experiments.
- What we look at
- Hypothesis, primary metric, sample size or spend needed for a readable result, and the decision each outcome would trigger.
- What you get
- A testing calendar across channels, run to agreed rules rather than gut feel.
Learn
Analyze not only what worked, but why.
- What we look at
- Segment-level results, incrementality where it can be measured, and whether a win is likely to hold at higher spend.
- What you get
- Short written learnings, kept in a shared log so they are not lost when people or agencies change.
Scale
Expand successful strategies while continuing to test and optimize.
- What we look at
- Diminishing returns, new audiences and markets, creative fatigue and the next constraint on growth.
- What you get
- Budget and resource plans tied to marginal returns, plus the next round of tests.
The loop matters more than any single stage.
Stages four to six repeat for as long as we work together. Each cycle is reviewed against the targets agreed in stage one, so success is never redefined after the fact.
Start with stage one.
Tell us about your business and goals. The first conversation is about understanding, not selling.