See your website the way search engines, competitors and customers do.
Advino AI turns website, search and competitive data into a prioritized view of where your digital presence is strong, where it is losing ground and what your team can improve next.
From thousands of signals to a clear action plan.
A typical website produces more data than any team can read: crawl results for every URL, ranking data for thousands of queries, performance metrics by template, backlinks, competitor movements.
Advino AI collects those signals, connects them to each other, and asks one question of all of them: what is most worth doing next? The answer arrives as a ranked list of recommendations, each with the evidence behind it, the likely effort and the team best placed to act.
It does not replace specialists. It means they start the week with the analysis already done.
Site health
One overall score, broken into the seven areas that make it up, so you can explain any change in plain terms.
- Overall website score
- Technical SEO, content quality, search visibility
- Authority, performance and mobile experience
Illustrative interface. Figures shown are sample data for a fictional website.
Search intelligence
Rankings with context. Advino AI groups queries by intent, highlights where your pages compete with each other, and sizes the opportunity on each.
- Keyword opportunities and ranking movements
- SERP competition and search intent
- Content gaps and cannibalization
| Query | Search intent | Position | 7-day move | Opportunity |
|---|---|---|---|---|
| waterproof hiking boots women | Commercial | 7 | +2 | |
| best trail running shoes | Commercial investigation | 9 | +3 | |
| how to waterproof a tent | Informational | 4 | 0 | |
| lightweight down jacket | Commercial | 14 | −3 | |
| hiking boots vs trail shoes | Informational | 6 | +3 |
“women’s hiking boots” alternates between the category page and a 2023 buying guide. Over 28 days Google showed each URL for the query on different days, and neither held a position above 8.
“tent footprint” is targeted by a product page and a blog post with near-identical titles.
| Topic | Competitors covering it | Your coverage |
|---|---|---|
| Trail running hydration | 3 of 4 | None |
| Boot sizing and fit | 4 of 4 | Partial, one thin page |
| Winter layering systems | 2 of 4 | None |
| Tent care and repair | 2 of 4 | Strong |
Illustrative interface. Figures shown are sample data for a fictional website.
Competitor intelligence
See who is winning the queries you care about, and what they are doing differently.
- Competitor visibility and SERP share
- Keyword overlap and content gaps
- Authority gap
| Competitor | Keyword overlap | Content gap | Authority gap |
|---|---|---|---|
| Competitor A | 612 queries | 148 topics | Behind |
| Competitor B | 497 queries | 92 topics | Level |
| Competitor C | 288 queries | 31 topics | Ahead |
Illustrative interface. Figures shown are sample data for a fictional website.
Technical intelligence
Every crawl runs the checks that matter most for discovery and indexing, and flags regressions the day they appear.
- Crawlability, indexability and internal linking
- Broken pages, redirects and canonicalization
- Core Web Vitals, structured data, sitemaps and robots directives
- Critical 186 faceted URLs became indexable after a template release removed the noindex rule.
- Optimization Largest Contentful Paint on product templates rose from 2.3s to 3.1s on mobile (field data).
- Monitor 42 redirect chains of three or more hops remain from the 2024 migration.
Illustrative interface. Figures shown are sample data for a fictional website.
Content intelligence
Understand how well each topic is covered, which pages are going stale, and where internal links would help most.
- Topic coverage and search intent
- Content depth and freshness
- Internal linking opportunities, duplicate and thin content
| Page | Intent match | Depth | Last updated | Internal links in |
|---|---|---|---|---|
| Hiking boots (category) | Strong | Adequate | 3 weeks ago | 214 |
| How to choose hiking boots | Strong | Deep | 19 months ago | 6 |
| Breaking in new boots | Partial | Thin | 2 years ago | 2 |
| Boot sizing guide | Partial | Adequate | 8 months ago | 0 |
The sizing guide answers a common pre-purchase question but receives no internal links. Linking it from the category page and the buying guide would make it easier for search engines and shoppers to find.
Illustrative interface. Figures shown are sample data for a fictional website.
Opportunity engine
Every finding is classified so teams know what to do first.
- Critical Actively harming visibility now
- High impact Strong evidence, meaningful upside
- Growth opportunity New demand worth pursuing
- Optimization Incremental improvement
- Monitor Watch, no action yet
Faceted category URLs indexable after release. 186 filter combinations are indexable and self-canonicalised. Restore the noindex rule or canonicalise to the parent category, then confirm in the next crawl.
Commercial queries ranking 4 to 10. 12 commercially relevant queries currently rank between positions 4 and 10. Strengthening internal links and improving topic coverage on three associated landing pages may increase their potential to move higher.
Uncovered topic: trail running hydration. Three of four tracked competitors rank for 48 queries in this topic. Search demand is seasonal and peaks in spring.
Mobile LCP regression on product templates. Field data shows LCP rising to 3.1s after the hero image component changed. Review image sizing and preload hints.
Competitor B content velocity. Competitor B published 36 new guides in 60 days. No action needed yet; flag if their visibility on shared queries keeps rising.
Illustrative interface. Figures shown are sample data for a fictional website. Recommendations describe potential, not guaranteed outcomes.
Built for marketers. Detailed enough for specialists.
For marketing leaders
A score you can explain to a board, what changed and why, and the three things worth funding next.
For SEO specialists
URL-level evidence, exports, filters by template and directory, and the raw crawl when you need it.
For developers
Issues grouped by template with example URLs and the exact directive or tag at fault.
Turn SEO audits into ongoing intelligence.
A traditional audit is accurate for the week it is delivered. Advino AI runs continuously, so the picture stays current through releases, migrations, algorithm updates and competitor moves.
- Scheduled crawls and daily search data
- Alerts when critical issues appear
- Monthly reports written in plain language
How clients use it
Advino AI is available to clients of our SEO and analytics services, and as a standalone platform for in-house teams and agencies. Pricing depends on site size and modules.
Request a demo
Send us a website you care about. A specialist will run it through Advino AI and walk you through what the platform finds, live, in about 40 minutes.
Demos use your real site data. We do not share the findings with anyone else.