Why CTR Can Be a Dangerous Metric
A high click-through rate feels like success, but optimising toward it can attract the wrong audience, raise costs downstream and hide failing campaigns. When CTR helps, and when it misleads.
Paid Media
Performance marketing, testing and landing pages.
Landing Page Optimization: What to Test Before Increasing Your Media Budget
Raising spend multiplies whatever your landing page does, good or bad. The tests worth running first, how to prioritise them, and how to read the results.
Work with our team
Acquisition planned around margin and customer value, not platform metrics.
Performance marketing