Methodology example, not a client result
Recovering organic visibility after an ecommerce replatform
This example shows the structure and reasoning we use. The scenario is typical of the migrations we see, but no figures here describe a real client.
01
Challenge
- Scenario
- A mid-sized online retailer moves to a new ecommerce platform. Six weeks later, organic sessions are noticeably down and category pages are losing positions on commercial queries.
02
Market
- Context
- A competitive category with three established competitors and strong seasonality. Organic search is the largest unpaid acquisition channel, so delays carry a real cost.
03
Strategy
- Principle
- Separate migration damage from market movement before fixing anything. We compare pre- and post-launch crawls, redirect maps, rendered HTML and Search Console data at URL level.
- Deliberately out of scope
- New content production, until the technical foundations are restored.
04
Execution
- Typical sequence
- Fix redirect gaps for high-value legacy URLs, restore internal links lost in the new navigation, correct canonical and pagination handling, then re-submit sitemaps and monitor recrawl.
05
Technology
- Advino AI
- Change detection highlights template-level differences between crawls; the opportunity engine ranks fixes by the organic value of affected URLs.
06
Results
- How we would report
- Recovery of clicks and positions for the affected URL set, measured against the pre-migration baseline and adjusted for seasonality. Real case studies will show verified figures here.
07
What we learned
- Recurring lesson
- Most migration losses are preventable. Redirect mapping and pre-launch crawls of the staging site cost far less than recovery.
Related reading: Technical SEO checklist for 2026 and 15 technical SEO problems that quietly hurt visibility.
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